Joel Huenink and brothers Rick and Nick set out to make their mark in the gaming industry in 1997 by forming 4D Rulers Software, Inc. By already owning a local ISP and advertising agency, the Hueninks had developed strong graphics experience and business management skills, and a successful business track record which helped secure funding for their first game project "Gore". Hiring local and out of area mod authors, the team was assembled by mid 1998.